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A Classic Minnesota Road-Trip Stop
Treasure City in Royalton may not sit in a traditional tourist town, but anyone who has ever driven the long stretch of Highway 10 toward “up north” knows exactly why this place exists. Hours into the trip, you’re ready for something—anything—more exciting than counting cornfields. And then suddenly, there it is: a giant, wonderfully quirky gift shop promising treasures, trinkets, and a break from highway monotony.

Treasure City has been around for over fifty years, and it shows in the best possible way. It’s the type of place that understands travelers. It knows when you pull off the road, you’re ready to stretch your legs, hunt for souvenirs, or simply wonder why on earth they have a 200-pound man-eating clam on display.

A Store Packed with Surprises
Inside, Treasure City feels like the entire state of Minnesota collided with a carnival prize booth—and the result is delightful. You can wander past shelves of Minnesota-themed souvenirs, whimsical knickknacks, nostalgic games, and gifts you didn’t know you needed until they were in your hand. Minnetonka moccasins line the shelves, cabin décor fills entire aisles, and somewhere in the mix there’s always something that makes you laugh out loud.

It’s the kind of place where you walk in looking for nothing and walk out with something that makes the whole car say, “Why did you buy that?” The answer, of course, is because it’s Treasure City—buying something slightly ridiculous is practically part of the experience.

A Perfect Pit Stop on the Way to Paul Bunyan Country
Royalton itself isn’t a tourist destination, but Treasure City has earned its spot as a Minnesota road-trip landmark. Travelers heading toward Brainerd, Walker, Bemidji, or anywhere in Paul Bunyan territory know this stop is a warm-up for the giant statues, oversized lumberjacks, and inflatable fish that await further north.

The store offers free coffee, cookies, picnic tables, restrooms, and a place to reset before pushing onward into classic “up north” country. For anyone hauling a trailer, towing a boat, cruising in a campervan or just trying to keep peace in a car full of kids, a stop at Treasure City can feel like the smartest decision of the day.

A Little Humor, Because Every Road Trip Needs It
Treasure City is the kind of place where you question everything you see but enjoy it anyway. Why is there a massive clam? Why are there so many items shaped like loons? Why am I suddenly considering buying a slingshot, a sass-filled cabin sign, or a snow globe even though there’s no snow? Because that’s what happens in shops like this—logic stays in the car, fun takes over.

If Minnesota had an official “stretch-your-legs-and-buy-a-souvenir-you-don’t-need” stop, Treasure City would claim the crown.

Why You Should Stop
If you’re heading north, make Treasure City part of the drive. It breaks up the miles, adds character to the trip, and gives you stories you didn’t expect to collect before you even reach the lakes. Consider it a roadside appetizer before the big Paul Bunyan attractions that await up the highway.

And one thing is for sure: no matter what you walk out with—a keychain, a pair of moccasins, or a random treasure you’ll later defend as “practical”—you’ll remember the stop.

Happy Travels ~